Last week, the much anticipated mystery/action game “Alan Wake” made its debut on the PC. The game had originally been released for the Xbox 360 two years ago but remains a favorite for computer gaming enthusiasts. Developer Remedy Entertainment decided to bring the game to PC as a response for the overwhelming demand from fans to do so. The ported version of the game features upgraded graphics and some interface tweaks, but it also includes a number of Easter eggs that can be found hidden away within QR codes. The…
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Top 100 magazines increased QR code use by 617 percent in 2011
According to a Nellymoser study, the use of QR codes, such as 2D barcodes and Microsoft Tags, skyrocketed by 617 percent between January and December 2011 within the top 100 American magazines. Nellymoser is a mobile technology and marketing company based in Massachusetts and its data indicated that most of the growth of the use of QR codes was driven by advertisers. From the beginning to the end of last year, the number of magazine pages that included these barcodes rose from 3.6 percent to 8.36 percent. This most recent…
Read MoreScanbuy study shows majority of marketers to adopt QR codes in the near future
The viability of QR codes in a changing market that is becoming more focused on mobility is much debated amongst marketers and companies looking to catch the attention of tech-savvy consumers. Scanbuy, a leading mobile barcode company, has released a new study concerning the matter. The study notes that, despite the rampant unfamiliarity of the codes amongst consumers, businesses are taking a keen interest in QR codes. Indeed, the codes are becoming so popular in the marketing world that the majority of advertisers may be using them in some way…
Read MoreAction needs to be taken to save the QR code
QR codes may be widely recognized in the mobile marketing world as having a tremendous amount of potential – the majority of which hasn’t even been identified yet – but at the same time, the future of these two dimensional barcodes is becoming shaky, and it may only continue to decline unless the right action is taken to rescue them. Over the last few years, QR codes have made some headway into popularity, including the use by large corporations such as Google, which is highly involved in mobile. However, the…
Read MoreMagazines are finding greater use of QR codes
Meredith Corp has announced that it will be joining the growing trend for magazine use of two dimensional barcodes, by adding Microsoft Tag as a standard advertising tool in its range of magazines. The company has already been using the barcodes in its publications such as Traditional Home, Better Homes and Gardens, and Family Circle, and its figures show that among the readers who scan the tag, between 10 and 20 percent will either view or use the ad in some way. That said, the actual number of individuals who…
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