QR Code Press

Research from Scanbuy shows awareness and adoption of QR codes solid among American marketers

01/14/201201/14/2012 John Montgallo

A recent study performed by Scanbuy, Inc. – the creator of the mobile barcode platform, Scanlife – has shown that marketers in the United States are very aware of two dimensional barcodes and they are adopting this technology quite solidly among many industries. The study included the participation of over 100 marketers from businesses ranging from small to quite large, and within industries such as retail, healthcare, and entertainment. Its results showed that half of the key decision makers are already using the technology as an element of their overall…

Scanbuy study shows majority of marketers to adopt QR codes in the near future

01/13/2012 Stephen Vagus

The viability of QR codes in a changing market that is becoming more focused on mobility is much debated amongst marketers and companies looking to catch the attention of tech-savvy consumers. Scanbuy, a leading mobile barcode company, has released a new study concerning the matter. The study notes that, despite the rampant unfamiliarity of the codes amongst consumers, businesses are taking a keen interest in QR codes. Indeed, the codes are becoming so popular in the marketing world that the majority of advertisers may be using them in some way…

Microsoft celebrates one year anniversary of the Kinect with a pop-up café in Hong Kong

01/04/2012 Stephanie Beck

In Hong Kong, Microsoft is celebrating the one year anniversary of the release of its popular Kinect device for the Xbox 360. The Kinect has become a widely used peripheral for the console and has garnered a major following in the technology community. The device makes use of sophisticated motion-tracking technologies that allow gamers to immerse themselves in games by using their body to control various aspects of their gameplay. Beyond the gaming industry, the Kinect has grown popular with augmented reality developers. Microsoft has opened a pop-up café on…

QR codes and NFC to be supported by Microsoft Tag

12/15/2011 L. Green

Microsoft has announced that its mobile barcode service, Microsoft Tag, will be supporting near field communication (NFC) and QR code technologies. The software giant is hoping that by adding these additional capabilities to its Tag mobile barcode service, it will be able to reduce or even eliminate the current confusion that consumers have regarding the different types of mobile barcodes that are currently available. According to the general manager of Microsoft Tag, Aaron Getz, Microsoft Tag is offering support for the two most common types of two dimensional mobile barcode…

Magazines are finding greater use of QR codes

12/09/201112/09/2011 John Montgallo

Meredith Corp has announced that it will be joining the growing trend for magazine use of two dimensional barcodes, by adding Microsoft Tag as a standard advertising tool in its range of magazines. The company has already been using the barcodes in its publications such as Traditional Home, Better Homes and Gardens, and Family Circle, and its figures show that among the readers who scan the tag, between 10 and 20 percent will either view or use the ad in some way. That said, the actual number of individuals who…