Study shows almost 50 percent of mobile phone users in the U.S. now have smartphones

mobile marketing data ROI

According to the data from Nielsen research, as of January 2012, almost half (48 percent) of all mobile phone users have a smartphone device. This is an increase of 36 percent over the number of smartphones at the same time last year, which had increased by 23 percent over the first quarter of 2010. The penetration of smartphones is racing ahead and shows no signs of stopping, though it is notably changing the way that consumers are interacting with the online environment. Businesses are taking note of the difference that…

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What businesses should know before designing an app

Mobile Marketing

The importance of online marketing is becoming so important that business aren’t asking whether or not they should be developing apps as much as they are trying to find out what they should do to ensure that they apps they have decided to develop will be as effective as possible. As the development of a mobile app can be quite an expense, there are several things that a business should know before diving in head first, to make certain that it will bring about downloads and repeat engagements. Mobile marketers…

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QR Code Scanning Connects in Business

QR codes are making their presence known around the world. Originally developed by Denso Wave, a subsidiary of Toyota, the codes were used to track inventory. Few thought that marketers would find them useful in any capacity, but they have displayed their versatility in the world of advertising time and time again. They have found their way on billboards, packaging, business cards and a variety of other products. The codes have also been used in marketing campaigns for some of the biggest companies in the world, and as a way…

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Hitting a Bull’s-eye with Marketing 3.0 Theory

  When you cross marketing with social media, you get a transformation that has changed the way people see advertising. According to CEO Daniel Morel, this area of marketing is still in its infant stage; but it is going to make a tremendous impact. It’s referred to as, Marketing 3.0. Daniel Morel is CEO of the largest global marketing services’ network in the world, called Wunderman. Morel says that Wunderman is all about the aggregation of data and the real time fabrication of marketing. Marketing 3.0 has four main parts;…

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California band’s QR promo is a hit with the fans

QR codes are gaining steam all over the U.S. So much so, that the codes are becoming commonplace. As people’s familiarity with them grows by the day, the more they take advantage of all the blocky barcodes have to offer. The codes are becoming the weapon of choice for many advertisers as they look to tackle the emerging mobile market. As QR codes become more prevalent, web developers and marketers are keen to find new venues for the codes. Such is the case in Fresno, California. Anchored Web Solutions has…

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Consumers today demand immediate results from technology

    Out of 10 million people that attempted to shop or purchase items via mobile commerce last year, almost 8.5 million of them had some type of problem during the transaction. A survey conducted last year by a leading market research firm, showed that mobile technology is woefully lacking, and businesses still need educated on mobile commerce platforms.  Technology has created the illusion of a highly advanced civilization; that’s why most consumers have no patience or tolerance when it comes to glitches and poor performance with our electronic devices.…

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New survey shows QR code usage on the rise

A new survey released by MGH Modern Marketing, a full service marketing agency, shows that enthusiasm for QR codes is at an all time high. The codes have displayed their prowess at content distribution since they began seeing extensive use in the U.S. nearly two years ago. Originally developed in Japan, few thought the codes would catch on like they have. Thanks to the widespread use of mobile devices, the codes are now becoming a cornerstone of marketing. MGH’s survey shows that 70% of smart phone users have used, or…

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Mobile commerce is the missing link for the multitasker in us all!

M-Commerce Works for the Busy Everyday Life

Mobile phones have become more than just a phone; for most people, they are a lifeline. Our mobile devices are our personal assistants; they help us to stay in touch, keep appointments, and get real-time news on events going on in the world. Mobile devices can, and will, also play huge roles in business commerce. We are a society on the move, and we have integrated almost every bit of our lives into our mobile devices. We keep in touch with our family and friends, do our work, and surf…

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QR codes going BIG in the U.K.

The city of Lincoln in the United Kingdom is starting to follow the QR trend as the codes make their way to the City Centre where they will be featured in shop windows. The codes will be used to offer customers exclusive deals and discounts on merchandise. Many are finding the codes to be a better option for their promotional efforts than conventional advertising. For one, the codes are vastly less expensive than traditional advertising. They are also easily generated and printed.  Lincoln is just another in a long line…

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Free QR code generation released by Wolfram Alpha

The complex computation engine known as Wolfram Alpha is now capable of generating QR codes. The codes created by the answer engine can be made to link to websites or and email address and can hold up to 7kb of data. They can also be printed to business cars and other materials. This additional feature comes as a response to growing interests in mobile technology. QR codes are rising to prominence as one of the most versatile tools for the distribution of mobile content on a massive scale. Companies are…

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QR codes help breathe new life into the library system

Some argue that QR codes will never make it here in the U.S., that we don’t have the same love as Japan does for the codes, but still we keep seeing them pop up everywhere, especially in government run agencies like your local library. While many speculate their success, others keep on churning out new QR code campaigns due to the low cost nature of them, the ability to use tracking systems and the potential of delivering more information to patrons. One of the latest to join the ranks of…

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