Tag: iPhone application

What do Picasso and QR Codes have in common…

John Montgallo
Portrait of Daniel-Henry Kahnweiler, Picasso 1910

The world of art has been seeing something of a revolution recently. Unlike artistic movements in the past, this is not about production as much as it is about presentation. Galleries are beginning to use QR codes to bring a new dimension to how art is seen. With the codes, galleries and museums are looking to provide their guests with an interactive experience that is entirely technology driven. The Martin Agency in Richmond, Virginia, has attributed a small fund toward their latest campaign to promote the upcoming Picasso exhibit at…

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QR codes can pay the bills

Stephen Vagus

A new report by Mobio Identity Systems Inc., the creators of the Mobio app that allows users to make payments via their phones using QR codes, shows that the use of QR codes has risen by 1,200%. The study highlights QR use in North American during the last six months of 2010. The report uses no third-party data, however, and is derived completely from Mobio’s servers. The report shows that the majority of QR scans are coming from people between the ages of 35 and 44. It had been estimated…

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Join the QR Revolution!

Sam Lambert

Smart phones have secured their place as the mobile device of choice all over the world. With the variety of applications available to smart phones – literally, an app for anything – users have access to new ways to pass time, get information, make purchases online, or update their social networking pages. With the prevalence of smart phone comes the increased usage of QR codes. Smart phones are beginning to come with pre-installed barcode reading applications. Android is looking to take the QR revolution to another level with the launch…

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Old meets new

L. Green

QR codes are a phenomenal tool for advertisers. Enabling businesses to directly connect with consumers and engage them like never before has proven that QR codes are the wave of the future. The versatility of the code itself is remarkable in that it can be used for just about anything. Text, video, website – the possibilities are only limited by a users imagination. As such, these little black and white boxes aren’t exclusive to marketing endeavors. They can also be used to tell a story. Occoquan is a small town…

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Fashion retailer launches QR Code Campaign

John Montgallo

Dynamite, a leading women’s fashion retailer, has partnered with Cossette, a communications marketing agency, to launch a new marketing campaign that will revolve entirely around the use of QR codes. The retailer is looking to incorporate the codes in their Facebook, Twitter, website, and all print advertising across the country. They will also put the codes on display in their stores. Scanning the code will bring users to exclusive videos of their upcoming spring 2011 clothing collection via a streamlined mobile website. Through the website, customers will also have a…

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