February 1st, 2011 | Add a Comment
Dynamite, a leading women’s fashion retailer, has partnered with Cossette, a communications marketing agency, to launch a new marketing campaign that will revolve entirely around the use of QR codes. The retailer is looking to incorporate the codes in their Facebook, Twitter, website, and all print advertising across the country. They will also put the codes on display in their stores.
Scanning the code will bring users to exclusive videos of their upcoming spring 2011 clothing collection via a streamlined mobile website. Through the website, customers will also have a chance to enter a contest to win prizes throughout the duration of the campaign.
Beginning January 31 and ending February 3, the first 5,000 customers to check into store locations via the codes and sharing them on Facebook will receive a 10% discount on purchases. Also, check out their codes for ongoing sales and contests.
Cossette has been in charge of the technical development of the campaign while the marketing aspect has been handled by Dynamite’s team.
“We’ve used technology before when offering services to our customers via text message,” says Amelie Provost, public relations coordinator. “But this type of undertaking is a first.”
One of the contests Dynamite has set up will reward the winner with an opportunity to become the brand ambassador for a year.
Ariane de Warren, marketing manager for the retailer, said that they want to create an experience that reached out to customers. “These interactive platforms allow us to raise the bar to a whole new level.”
Written by John Montgallo
Filed under: Fashion/Art, Featured News, International, Social Media Marketing, Trends, United States · Tags: 2011 spring collection, Cossette, Dynamite womens clothing, facebook, Fashion/Art, iphone, iPhone application, mobile marketing, qr code coupons, qr code marketing, qr codes, quick response code, scan qr code, twitter, women's fashion