New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to man an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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In-app mobile commerce jumped over 12 percent on Christmas Day

tablet smartphone in-app mobile commerce

December 25 saw a considerable hike in purchases made from within mobile apps. Consumers around the globe were turning to their device screens on Christmas day, sending in-app mobile commerce figures skywards. That day, they bought 12.3 percent more on purchases made in-app, on subscriptions and on premium apps. These figures were presented by Sensor Tower Store Intelligence, a marketing intelligence provider. This in-app mobile commerce data was based on sales from both the Google Play store and the Apple App Store. Together, they brought in $196 million in sales…

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Mobile marketing battle launched between Amazon and FTC

Amazon mobile commerce

The massive online marketplace is fighting the Federal Trade Commission over in-app purchases. Amazon.com Inc. has decided that it is not going to take the new FTC mobile marketing policies for in-app purchases sitting down, and has decided to fight the requests that the regulator has made for the company to comply. Other companies that have received this same request, such as Apple, have already settled over this controversial issue. The center of this conflict is a common complaint from consumers regarding apps that can be downloaded for free but…

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Mobile security is bumped up at Google Play

mobile security Android apps

In app purchases will now require a password in order to complete the transaction. The Google Play Store has upped its mobile security by adding a new feature that will make it harder for people to be able to make unauthorized purchases through a smartphone or tablet. The addition of the requirement of a password is hoped to make a difference in ensuring purchases are legit. The mobile security move that requires a password to be entered in order to make an in app purchase through the Google Play Store…

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