QR Code Press

Spektacle Magazine releases new QR code broadcasting book

02/09/201202/09/2012 Julie Campbell

Spektacle Magazine has announced the release of a new book entitled “Broadcasting on Paper” which is designed to help print media such as newspapers and magazines to provide their readers with exciting new features based on QR codes. The book shows a number of ways in which a QR code campaign can be created, using step-by-step instructions, which include everything from selecting the best form and design of barcode to use, to deciding how to make them visually appealing, and then managing the codes that have already been created. The…

Winn-Dixie brings customers a high tech Valentine’s Day offer using QR codes

02/08/2012 Stephanie Beck

Winn-Dixie, the grocery store chain, has unveiled their intentions to use QR codes as a part of a special Valentine’s Day offer that will help customers to create a special meal for the day, without a high cost or the need to make reservations. Customers who scan the QR code will be automatically redirected to a special mobile site that will provide them with step-by-step video instructions to create a tasty meal with a surf and turf theme. Moreover, each of the items in the menu’s recipes are available in…

ScanLife report shows that QR codes and UPC barcodes are gaining ground with consumers in the U.S.

02/04/2012 Jennifer Goula

The latest Trend Report from ScanLife, a mobile marketing company, shows that the popularity of QR codes and UPC barcodes is growing in the U.S. These codes have been around for decades but consumers have only recently become aware of their existence. The report shows that 2D barcodes are beating traditional 1D barcodes, such as UPC codes, in popularity. This is due, primarily, to the fact that QR codes are much more dynamic than their counterparts, allowing consumers to gain access to a wealth of digital content by scanning them…

How to make a QR code out of chocolate

02/03/2012 Jorge Gonzalez

February has arrived and that means that Valentine’s Day is just around the corner. As the day creeps closer, people are beginning to look for gifts for their loved ones. For the tech-savvy, getting a romantic gift can be as simple as making a QR code. Chocolate is, perhaps, the most iconic sweet for Valentine’s Day. In the past, companies like Lock&Lock from South Korea have constructed QR codes made entirely out of chocolate. The feat is not as challenging as it may seem, as YouTube’s decocookie shows. Decocookie’s latest…

Vogue Australia adopts QR codes to reach out to mobile consumers

02/02/2012 Sam Lambert

The print industry continues to acclimate to a world growing more enthralled with technology. Magazine publishers are beginning to realize that they must adapt to this changing world or risk being left behind by consumers. Mobile technology can be intimidating for an industry that has, until very recently, been almost entirely separate from technology. QR codes have, however, provided the industry with a way to break into mobile technology without having to battle the steep learning curve. Vogue Australia has included a QR code in its latest issue, hoping to…