QR codes linked to profiles are some of Facebook’s newest features

Scan QR Codes for our Facebook page

The mobile app for the social network has now been updated with a number of new options including quick response codes. Facebook has just started to roll out a number of new features on its mobile app, which includes everything from personal QR codes that direct people to an individual’s profile, to the much discussed Nearby Feature option that alerts an individual when his or her friends are located close to where they are. While it looks as though the actual Nearby Friends option may be rolling out gradually, the…

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Facebook team adds giant QR code to rooftop

qr code on facebook building

In a recent hackathon by the Facebook Intellectual Property team, a 42 foot long QR code was created on the roof of the new Facebook office building. A member of that team, Mark Pike, came up with the idea after having read a blog post by Mark Zuckerberg, the CEO of Facebook. The post inspired him, as it encouraged the company’s employees to decorate and spray paint the new Facebook office. Pike took this concept of a “Space Hackathon” quite literally and wanted his hackathon – based on a QR…

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Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans

Glamour Magazine QR Code

Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of a mobile app called “Friends & Fans”. The editorial piece told the magazine’s…

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The ABC’s of QR codes

  If you are a small business owner or entrepreneur looking for an inexpensive way to get your business name or services out to the people; this is what you need to use. QR Codes. They are starting to emerge now in the U.S. and a few other countries. Japan has used them for years, and many European countries have started using them also. You have more than likely been seeing them all ready on certain product packaging, television commercials, or even on Facebook. They are square, 2D, black and…

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QR codes have a need for speed

On Saturday, high profile car manufacturer Ferrari débuted their latest competitive racer, the Ferrari 458 Italia GT, at a 12-hour Sebring endurance race. The car gained a lot of attention, not just because it was Ferrari’s latest entry in international competitive racing, but also because of the QR code emblazoned on the hood. The code also appears on the Risi Competizione team uniforms. When scanned, the code resolves to the team’s website. The code may have been the high point of the race for Ferrari. Their new F458GT was forced to…

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Brigham Young University Students Bring QR Codes to Campus

Two students at the Brigham Young University in Utah have found a new use for QR codes. Tom Johnson, a law student at the university, along with his sister-in-law, Emily Peterson, have been posting codes all over the campus. The pair has posted the codes in places they think will get the most attention from tech-savvy students. When scanned, the code reveals details about a flash mob event that will occur on campus. Flash mobs are a seemingly spontaneous gathering of people to act out a scripted scene or event.…

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Retailer giant gives a backstage pass to shoppers

Macy’s is without doubt the most popular department store known worldwide. As part of its new campaign it launched a new way for shoppers to connect with it through their mobile phones, giving their customers a special backstage pass to info not made available until now.  Macy’s new campaign coined, “Backstage Pass”, is the store’s way of bringing on the spot advice to shoppers concerning its latest tips, designs, fashion and products for spring. Making this move even smarter, Macy’s has selected two of the fastest methods of connecting with…

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Social media and QR Codes

With QR codes beginning to play a larger role in both marketing and everyday life, a number of companies that specialize in QR code generation have been cropping up. Typically, anyone can find a free code generator on the Internet, but SocialQRcode is offering a more involved approach with their service. The company fancies itself as the first QR generator that is designed specifically for social sharing via social networks. Offering its services for free, SocialQRcodes allows users to link codes to their Facebook, YouTube, or Twitter accounts. Codes can…

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Big wine contest promoted with QR Codes

Oregon based winery, R. Stuart & Co., have launched their latest campaign that is making use of QR codes on their recently release Big Fire Pinot Gris wine. The codes, when scanned using a smart phone, will invite consumers to participate in the company’s “Me and My Big Fire” contest on YouTube. The contest was developed by Maria Stuart, co-owner of the winery, alongside marketing firm LynkSnap. The contest is calling for fans of the Big Fire wine brand to submit videos about their experiences with the wine. A sample…

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QR and AR make for great bedfellows

Daqri, a company that specializes in generating QR codes, has announced that they have entered the private beta phase of their latest venture to combine QR codes with augmented reality. Daqri is building this new platform to be the QR equivalent of YouTube. The company made the announcement at the Launch Conference in San Francisco. Users upload snippets of content, which Daqri then attributes with a code. With augmented reality programs, such as Wordlens, aiming a smart phone at the codes will display the content in real time. The content…

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Big waves being made in code marketing by two industry giants

Marketing and Tech experts believe that 2d barcodes will become sales tools as ubiquitous as Facebook or texting in the near future. As they begin to see more use, familiarity grows and they become integrated with everyday life. Because smart phones are becoming the tool of choice for just about everyone, the use of QR codes is becoming paramount to a business’s ability to compete in the field. “It’s something that adds value without costing customers too much,” said Michelle Beauchamp, assistant professor of marketing at Middle Tennessee State University.…

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