If you are a small business owner or entrepreneur looking for an inexpensive way to get your business name or services out to the people; this is what you need to use. QR Codes. They are starting to emerge now in the U.S. and a few other countries. Japan has used them for years, and many European countries have started using them also. You have more than likely been seeing them all ready on certain product packaging, television commercials, or even on Facebook. They are square, 2D, black and white boxes, with pixel looking patterns in them. QR stands for “quick response” Code; meaning it will stream smoother and faster with its data, than regular barcodes do.
The QR Code can be programmed with a link to your website, coupons or information about the services you provide. They hold more information than standard barcodes do, making them a good choice for advertisement usage. Additionally, consumers can use their Smartphone to “read” the code; there’s no need for special scanners.
QR Codes have the versatility to be used anywhere. Once the code is created, it can be used on business cards, flyers, newspapers, posted on your blog or Facebook account, or even be made into window decals. All someone has to do is take a picture of it, and your message gets seen.
There are several online sites that will let you create codes for free, and Smartphone users can download the code reader program for free. The program creation for the codes is relatively simple, and, even if you decide to pay for a special designed code, they are fairly inexpensive.
QR Codes have rapidly exceeded any expectations that marketers and advertiser’s had for them. The fact is they are easy to use, inexpensive, and can be put virtually anywhere; making them an excellent source of advertising for any business endeavor.