augmented reality marketing campaign Archives

Monarch Airlines launches augmented reality marketing campaign

10/03/201210/03/2012 John Montgallo

Augmented reality marketing campaign from Monarch Airlines features Chemmy Alcott Monarch Airlines has launched a new direct mail marketing campaign that makes use of augmented reality technology. The airline is keen to engage consumers in a new way and promote the services it provides. Blippar has been chosen as the campaign’s augmented reality platform and the campaign features British Olympian Chemmy Alcott. Using the Blippar application, consumers will be able to experience the digital content that is associated with the augmented reality marketing campaign. Augmented reality gains traction with businesses…

Augmented reality marketing campaign launched by DC Entertainment

07/14/201207/14/2012 Stephen Vagus

DC looks to generate hype for Man of Steel through the use of augmented reality DC Entertainment, the parent company of the much-loved DC Comics, has launched an augmented reality marketing campaign to promote the new Man of Steel movie. DC has become a powerful force in the entertainment industry with the rampant success of its various superhero themed movies. Like its competitor Marvel, DC Entertainment has come across several challenges in bringing its beloved superheroes to life on the big screen. Past attempts to bring Superman to life have…

Moosejaw announces the results of their augmented reality marketing campaign, shows that the technology may be the key to future success

12/15/201112/15/2011 Jesse Collins

Last month, Moosejaw, a large clothing company and provider of rock climbing gear, launched an augmented reality mobile application for smart phones that tied in with their latest marketing campaign. Using the app, consumers could point the camera of their mobile device at one of the retailer’s magazine ads and initiate an augmented reality experience. In this case, Moosejaw combined the idea of x-ray vision with augmented reality. The app would allow users to see through the clothing worn by models in the magazine ads. While some have ciricized the…

McDonald’s launches new dessert in India, marks the occasion with augmented reality campaign

10/07/201110/07/2011 Sam Lambert

Fast food super-chain McDonald’s has launched a new augmented reality marketing campaign to promote the launch of their new dessert in India. The fast food company has been leery of digital media for some time, slowly warming to growing trends in mobile technology and marketing. Now, however, the company is diving into augmented reality in the hopes of attracting the attention of tech-savvy consumers. Using AR, McDonald’s will be making consumers a part of the campaign itself. Immersion is not something one often considers when going to McDonald’s but it…

Castrol brings their new motor oil to life with augmented reality

06/26/201106/26/2011 Stephen Vagus

Augmented reality technology will be a part of a new marketing campaign coming from Castrol, the world’s leading provider of engine lubricant. The campaign will be focused around promoting the new Castrol Magnatec product, which offers engine protection by implementing a system of complex Intelligent Molecules that stick to an engine’s components, hence its name. Castrol is the first motor oil company to make use of AR, but if the campaign is successful, they are unlikely to be the last. Initially, Castrol will be implementing AR in their nationwide roadshow,…