The massive, glowing letter is no longer propped on the roof of the company’s headquarters.
Following a substantial squabble in San Francisco, the rooftop of the Twitter building no longer glows with the letter X, which represented the new name of Elon Musk’s social media company.
The city building department received several complaints shortly after the large X was installed.
San Francisco’s city building department received 24 complaints following a weekend during which the large X was glowing from the rooftop of the Twitter headquarters building on Market Street. Neighbors were chief among those registering the complaint, as they stated that the light emanating from the logo was intrusive.
The letter X was installed on the rooftop after Elon Musk changed the logo of the social media platform that he purchased in October 2022 for $44 billion. He announced the new name for the social network while stating that the company would be remaining in San Francisco despite that city’s “doom spiral, with one company after another left or leaving.”
“Beautiful San Francisco, though others forsake you, we will always be your friend,” wrote Musk.
That said, the large X on the Twitter building was up for only a very short time.
“This morning, building inspectors observed the structure being dismantled,” said a spokesperson for the city Department of Building Inspection in an email issued after the logo was removed. “The property owner will be assessed fees for the unpermitted installation of the illuminated structure.”
According to a statement from X, the removal of the logo sign was entirely voluntary.
That said, it followed complaints from locals who recorded video of the massive glowing letter over the weekend as it strobed and pulsed with what some referred to as intrusive lights.
An inspector from the Department of Building Inspection wrote a report over the weekend in which it stated that representatives of the company twice denied access to city officials who were seeking to conduct an inspection of the logo’s installation. That inspector noted that one of the company’s representatives referred to the sign on the rooftop of the Twitter company headquarters as temporary.