Yahoo Taiwan is beginning to take steps to engage mobile consumers Yahoo is looking to tap into the e-commerce market of Taiwan. The company’s Taiwanese division has taken note of the growing adoption of mobile devices and how these devices are beginning to have a major impact on consumer behavior. Yahoo believes that online sales will soon outpace sales coming from traditional, physical stores, with the Taiwanese e-commerce market reaching $33.34 billion in sales by the end of 2015. Nearly 40% of all online shoppers are using mobile devices Yahoo…
Read MoreYahoo sees promise in Taiwan’s mobile commerce scene
