Rakuten acquisition may point to a future in mobile commerce

Mobile commerce Trends

Acquisition highlights Rakuten’s growing interest in the mobile space and mobile platforms Viber Media, makers of messaging applications based in Israel, has been acquired by Rakuten, a prominent e-commerce organization in Japan, for $900 million. The acquisition provides some insight as to what Rakuten may be planning for its future involvement in the mobile space. The Viber messaging application is used by some 300 million people, all of whom will soon be able to make use of the services that Rakuten will offer, thereby transforming the application into a mobile…

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