QR codes made with everyday objects could be a big hit with consumers

QR Codes

As QR codes continue to grow in popularity, people are finding new ways to make them. The codes have been made out of various materials in the past, such as chocolate and common household items. These handmade codes often take a great deal of effort, but they have their own brand of appeal to consumers. Conventional QR codes are nothing more than black and white blocky patterns, limiting the visual connection consumers can form. Codes made of familiar objects, such as electronics, have a great deal of character and can…

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Turkish soccer fans use QR codes to insult opposing teams

Soccer Fans QR Code wearable technology

QR codes may have risen to prominence because of their use in marketing, but the codes are famously versatile and are beginning to catch the interest of people all over the world. While consumers have become leery of the codes because of their ability to hide malicious content, they are growing more comfortable with using the codes themselves. This is particularly true in the world of sports, where fans have begun using the codes to sling insults at supporters of opposing teams. In Turkey, soccer fans have been using QR…

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Dairy Queen adds Blizzard cups featuring QR codes to mobile marketing campaign

The Original Dairy Queen Neon Sign

Dairy Queen’s 2011 Miracle Treat Day campaign will be featuring Blizzard cups with QR codes that can be scanned using smartphones in order to instantly donate money to the Children’s Miracle Network charity. Mobio Technologies, Inc. (formerly known as Mobio Identiy Systems, Inc.) have announced the creation of 7.9 million Blizzard cups that are enabled with a Mobio-enabled QR code. These cups have already been distributed to every Dairy Queen location in Canada, in preparation for the charity campaign that started on July 18, 2011. Beginning at the start of…

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