This week, San Francisco played host to the Mobile Marketing Strategies Summit. The event is the first ever of its kind – a gathering of marketing enthusiasts that have been enchanted by the possibilities of mobile campaigns. The summit shed light on what has thus far been a vague industry. Mobile marketing may not be an explicitly new field, but it has never been as powerful as it is today, thanks to the popularity of technologies like the QR code and NFC tag. Many have been weary to try yet…
Read MoreTag: technology news 2011
Next wave of tablets make way for the code generation
The next generation of tablets may fan the flames of the QR revolution. The new iPad 2, Xoom and Tab will feature forward facing cameras, something that their predecessors lacked. The tablets come with an array of other exciting features, but it is the camera that will enable them to interact with content using QR codes. The new tablets will offer a much more robust user experience as well, particularly increasing the value of print media. It has been said that tablets, as well as other mobile devices, are contributing…
Read More