The response has been quite positive to “The Sunny Sale” campaign. Emart, a supermarket in Korea, has been struggling to boost its sales at lunchtime, until it came up with an innovative new way to reach consumers through the use of QR codes. The campaign has been called “The Sunny Sale” and is meant to bring more consumers through the doors. At the heart of The Sunny Sale, is a three dimensional sculpture, which has been placed in every major city that has an Emart location. Between the hours of…
Read MoreQR codes used by Emart in Korea to boost lunchtime sales
