Smaller and medium sized companies are increasing their spending on the channel. A new survey by Local Commerce Monitor, which was conducted by the BIA/Kelsey research firm has shown that spending on mobile marketing is on the rise among small to medium sized businesses (SMBs). A larger amount of overall advertising budgets is being designated for smartphone and tablet channels. The mobile marketing report is based on research that was conducted online in a partnership with Ipsos. What it determined was that the average spending among SMBs for smartphone advertising…
Read MoreMobile marketing and social media are rising in popularity among small businesses
