Research and Markets, a global market research firm, has released a new report concerning QR codes and their rampant popularity. QR codes have been a hit with marketers the world over and have even been shown to be very alluring for mobile consumers. The codes enable advertisers to launch dynamic marketing campaigns that are designed specifically to engage consumers on a more tangible level than traditional marketing techniques. While some companies have praised the codes for their versatility, others have cast doubt on whether the codes actually live up to…
Read MoreNew report consolidates the usage data of QR codes into one, easily-accessible source
