Research and Markets, a global market research firm, has released a new report concerning QR codes and their rampant popularity. QR codes have been a hit with marketers the world over and have even been shown to be very alluring for mobile consumers. The codes enable advertisers to launch dynamic marketing campaigns that are designed specifically to engage consumers on a more tangible level than traditional marketing techniques. While some companies have praised the codes for their versatility, others have cast doubt on whether the codes actually live up to the hype surrounding them.
It can be difficult to gauge exactly how popular QR codes are becoming due to the unorganized and frantic pace at which such data is being updated and distributed. In an effort to consolidate the data, Research and Markets have published the QR Codes: The Data Speaks report, which allows consumers and businesses to find all the data available for QR code use in one source.
The report includes how the codes are scanned, among which demographic they are most popular, the growth rate of adoption of mobile barcodes and other information. The report could be helpful for business considering adopting mobile marketing but have yet to take the plunge. For consumers, the report can shed some light on exactly why the codes are becoming so popular and why more businesses are beginning to use them as a marketing tool.
