It should come as no surprise that the fashion industry is susceptible to emerging trends. QR codes are becoming an increasingly familiar sight accompanying designer clothing. Selfridges, a prestigious retail establishment in London, recently played host to a charity event sponsored by the Oxfam Curiosity Shop, which is selling second hand clothing donated by A-list celebrities. The clothes come with a QR code, linking shoppers to exclusive content via Oxfam’s mobile website. Among the celebrities that have donated their clothing to the event are Colin Firth, Annie Lennox, and Scarlet…
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