Tag: qr code usage

QR code usage gets a solid boost through mobile retail

L. Green
qr code usage mobile coupon

As shoppers head to their smartphone as a part of their shopping journey, quick response codes play a growing role. QR code usage has been taking off at a time when it had been expected to die off by many people in the tech industry. Its affordability and ease of use has made it highly appealing as a part of retail mobile marketing strategies. This claim is supported by research results put forward by Juniper Research. Juniper now forecasts that the QR code usage by consumers is only going to…

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Integrate graphics in QR Code while keeping the error correction intact

Guest Post
QR Code Images

QR Codes are being used more and more in magazines and on billboards. They offer a good bridge between the real world and the digital world of the internet. Scanning a QR Code that contains an URL avoids typing errors and even deep-linking into your website becomes easier. Another benefit is the trace-ability of the code usage, offering various statistical information on the scanned QR Code. There is only one big drawback in QR Code usage, at first glance all QR Code’s look the same. Various companies jumped into this…

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Enhancing Video Game Design with QR Codes

Guest Post

Quick response codes are already used in a variety of multimedia formats, from product packaging to websites. They can now be scanned using apps on most smartphones, becoming ever more ubiquitous as fun ways to share information. One interesting venue in which QR codes can be used to enrich the user experience is within gaming. Today’s video games are already highly technologically advanced, giving users the ability to step into virtual realities and play games from the viewpoint of highly complex characters. It’s helpful to take a closer look at…

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QR code use in Spain skyrockets by 218 percent

Jennifer Goula
Spain - mobile marketing

The country saw the highest rate of growth out of the leading five European nations. A comScore study has looked into the use of QR code technology throughout the EU5 countries (Germany, France, Spain, Italy, and the United Kingdom) and has found that smartphone users in Spain are increasing their scans at a rate that is much faster than any other nation included in the research. The mobile barcodes have become rather commonplace in all of the countries, but Spain stood out. In fact, when compared to the same time…

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Stoughton Police Department adopts QR codes to stay connected with the public

Sam Lambert
Downtown stoughton wisconsin

Police officers in Stoughton, Wisconsin, are taking a new approach to staying connected with the public. The Stoughton Police Department (SPD) has begun plastering QR codes on their patrol vehicles. The codes were tentatively used by the police department earlier in the year and seem to have been successful. In the coming months, all SPD vehicles will be adorned with the code in an effort to engage a society that is growing increasingly entangled with smart phones. QR codes are well known, by now, for their ability to connect with…

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