What Is The Difference Between SEO And SEM?

What Is The Difference Between SEO And SEM

You might have heard the acronyms SEO and SEM mentioned frequently in relation to the digital marketing space, and although they might sound very similar, they are quite different approaches to digital marketing. Basically, SEO (search engine optimisation) involves optimising a website in a variety of ways to achieve higher rankings on search engines via organic search results. SEM (search engine marketing), however, is related to traffic and visibility gained from both organic and paid search. There’s a bit more to it, so in this article we take a look…

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3 Steps to Picking an SEO Agency

seo company

SEO can be great at improving the ranking of your content in the search engines. However, one thing is for sure; picking the right SEO agency that fits your needs is never easy. Here are the three key steps to picking the perfect agency. 1)    Think Beyond SEO The role of SEO in improving your page ranking in the search engines cannot be underrated. However, it would help if you did not solely focus on SEO when looking for the perfect SEO company. Most of the companies who exhibit a…

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