nestle qr code campaign Archives

QR codes used by Nestle to share information

02/05/201302/04/2013 Stephen Vagus

Nestle launches new initiatives involving QR codes Nestle, the largest food company in the world, is launching a new initiative involving QR codes. The company has made use of the codes in the past for the sake of mobile marketing, so it is no stranger to the way the codes work. This initiative will expand throughout the company’s prolific product portfolio and is designed to appeal to consumers that are interested in learning more about the Nestle products that they purchase. Codes used to offer nutritional information The QR codes…

Nestle leverages QR codes in new campaign, may expand their use of the barcodes in the future

08/18/201108/18/2011 Jesse Collins

Nestle, the world’s largest food and nutrition company, has begun using QR codes for their latest marketing campaign in Denmark. The codes come from Paperlinks, an ambitious mobile marketing startup based in California. Paperlinks has designed a custom QR code to be used for the campaign that transforms the code’s traditional black and white blocky pattern into one that is more esthetically alluring. Nestle will be using the designer QR codes at a number of events that will be held throughout Denmark. The marketing campaign aims to promote the company’s…