New augmented reality campaign could be engaging for tech-savvy consumers Snipp Interactive, a mobile marketing firm, has announced the launched of a new augmented reality campaign for the National Bank of Kuwait. Augmented reality has managed to establish a strong presence in the marketing world due to its interactivity. Consumers that have engaged in marketing campaigns that make use of the technology often report a favorable experience and show willingness in participating in these campaigns on a regular basis. The dynamic nature of augmented reality helps make marketing campaigns feel…
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