Businesses have been leading the way in advertising through this channel. Entertainment businesses are proving to be at the very head of the use of m-commerce and mobile marketing, as it maintains its reputation for remaining at the forefront of emerging media. A new Millennial Media report has detailed the notable role of the m-commerce in the industry. The entertainment industry has been using m-commerce for a broad range of different purposes. Purchases through this channel – excluding apps – of products such as television shows, music, movies, and ebooks,…
Read MoreM-commerce sees tremendous use by entertainment industry marketers
