Mobile commerce is more active among tablet users than those with smartphones

Tablet Commerce

Shoppers behave differently when making their holiday purchases, depending on their devices. According to a report from the National Retail Federation, which discussed the role of mobile commerce in this year’s holiday shopping season, although the increase in sales is expected to reach 4.1 percent over last year at the same time, it is believed that smartphones and tablets will represent a larger part of the buying marketplace than it has in the past. The research also showed that 30 percent of tablet owners would be using their devices to…

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