Online and mobile commerce record broken by Alibaba’s Singles’ Day

mobile commerce record

More smartphone shoppers than ever took part in the huge bargain purchasing event. The Alibaba Singles’ Day Shopping Festival managed to break online and, especially mobile commerce record figures once again this year. Chinese shoppers used their mobile devices to grab great discounts leaving former records in the dust. The estimated total sales for the event continued to rise until reaching an estimated $19 to $25 billion. The event itself is practically designed to break the mobile commerce record of the year before. It is a combination between a bargain…

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Mobile commerce at Taobao breaks shopping records

taobao mobile commerce

The company managed to bring in sales of over $100 million in under an hour. After only one day into the annual Single’s Day sale in China, Taobao – the leading online commerce marketplace in the country – shattered all previous mobile commerce records, having brought in $164 million (RMB 1 billion) from over 14 million user accounts within the span of under one hour. By the time that 7:35am had been reached, they’d brought in $328 million in smartphone based purchases. In China, November 11, which is also known…

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