mobile commerce coupons Archives

Mobile commerce still being driven by couponing

08/16/201308/13/2013 Jorge Gonzalez

These discounts have been sending the channel forward for a number of years now. Mobile commerce has been driven by coupons sent over smartphones for several years, already having a head start back in 2010, even though this channel represented only 3 percent of online shopping at that time. However, by the end of the holiday shopping season last year, comScore stats showed the channel spiked to 11 percent. Last year, mobile commerce represented about $18.6 percent of consumer spending following the holiday shopping season, not including the purchases related…

M-commerce is receiving an important boost from mobile coupons

06/03/201306/01/2013 Stephanie Beck

This form of advertising is encouraging more people to look to their smartphones when they shop. In 2010, m-commerce made up only 3 percent of online shopping as a whole, but by the time the end of the 2012 holiday season arrived, that figure had spiked upward to reach 11 percent, which represented approximately $18 billion in consumer spending. Mobile merchandising trends are rapidly changing and consumers are catching on very rapidly. These new mobile marketing trends are starting to focus on bringing very practical and attractive elements to m-commerce.…