This suggests that some of the marketing components of CEO Mayer’s turnaround plan appear to be effective. Yahoo has now positioned itself to become the third largest company in mobile ads in the United States as it prepares to surpass Twitter in 2015, showing that the turnaround strategy of CEO Marissa Mayer could be a considerable success. Since last year, Mayer has been taking aim at the market share in mobile marketing, with an effort to increase it significantly. Mayer revealed her intentions to boost the turnaround of Yahoo through…
Read MoreYahoo mobile ads to outdo Twitter in the United States
