QR codes featured on McDonald’s packaging at the Olympics

qr codes McDonalds Olympics

*Image credit to Jeff Rooks The fast food giant has placed these mobile barcodes on packages sold at the Olympics Park location. Throughout the London 2012 Olympic Games, McDonald’s is printing QR codes on all of the food packaging that it sells at the Olympics Park location in order to provide consumers with easier access to nutritional information. This allows customers to obtain the sourcing and nutritional information with their smartphones. McDonald’s doesn’t intend to limit its use of QR codes to this single event, but is simply using it…

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