Tag: mastercard qkr

QR codes could be brought to a new level by MasterCard

Julie Campbell
Mastercard qr codes mobile commerce

The credit card giant has put the spotlight back onto quick response codes with its Priceless campaign. MasterCard has announced that it will be bringing its Priceless campaign to an entirely new mobile level by using a range of various services and products that are interactive and use QR codes. Among the primary efforts that the company is making is to enhance the transaction experience. It is moving forward on this goal by stepping the transaction process beyond simple functionality and enhancing it for additional features through the QkR smartphone…

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MasterCard launches pilot project of new mobile payment platform called QkR

Stephen Vagus
QR Code Video5

MasterCard has begun rolling out its new mobile wallet application for smart phones called QkR. The credit company has been working to establish itself in the emerging industry of mobile commerce. Competitors have been releasing their mobile wallets at a quick pace, but MasterCard has taken the time to ensure that its application is up to snuff with consumer needs. Unlike other mobile wallets, the QkR platform will not focus solely on NFC technology; it will also use QR codes as a form of mobile payment. The credit company has…

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