On Saturday, high profile car manufacturer Ferrari débuted their latest competitive racer, the Ferrari 458 Italia GT, at a 12-hour Sebring endurance race. The car gained a lot of attention, not just because it was Ferrari’s latest entry in international competitive racing, but also because of the QR code emblazoned on the hood. The code also appears on the Risi Competizione team uniforms. When scanned, the code resolves to the team’s website. The code may have been the high point of the race for Ferrari. Their new F458GT was forced to…
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QR codes in style
Banana Republic has announced that they will be launching their new Spring 2011 collection with a marketing campaign dubbed “Journey in Style.” The campaign with make use of QR codes as one of the key features in driving consumers to online content associated with the collection. The codes will be primarily featured in print media but will have an online presence as well. The codes will resolve to a mobile website designed to engage customers in a variety of media. The brand has made their first ever film trailer showing…
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