Online buying exploded, as usual, for the holiday, and it was smartphones that made a retail killing. Southeast Asian mobile shopping took off in massive proportions over the recent Chinese New Year, easily becoming the primary driver of e-commerce in the region. In-app purchases were particularly high in the region as shoppers used their phones to purchase. Leading the way in Southeast Asian mobile shopping sales volume increases were Thailand and Singapore. Indonesia’s app traffic volume shot up substantially when compared with October 2020 data. Malaysia, Indonesia, Thailand, Singapore and…
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