Upscale companies need to use specific methods for reaching consumers. Luxury brands have always had to tell a different story than their more conventional counterparts, and mobile marketing has not changed this rule – only the way in which the central message is conveyed. It must still promote a vision of an exclusive, desirable lifestyle that isn’t open to everyone. Though this has been effectively achieved through other channels, it continues to present a struggle to marketers who are seeking to communicate with consumers via smartphone. The methods that they…
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