Google has recently announced its forecast that among Black Friday searches, those performed by way of a mobile device will represent 15 percent of the total. As holiday shopping is rapidly approaching, this news is providing important insight into the way that consumers are using their mobile devices, so that merchants can improve the way that they bring traffic to their stores. Google is making these predictions based on a study performed by its AdMob, which showed that 65 percent of the participants in its survey said that they had…
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