Online shopping gets virtual try-on feature with new Google launch

Online shopping - Young Woman trying on clothes for a friend

The new feature has already been rolled out with a limited number of brands currently supporting it. Google has launched a new online shopping feature meant to help consumers to better understand how clothing will fit them. The feature is immediately available for all users, though only a limited number of brands support it. Among the brands that support the new online shopping feature include LOFT, H&M, Everlane, and Anthropologie, among a few others. It has been rolled out in Google’s Shopping tab and makes it possible for users to…

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