Black Friday has come and gone and the Mall of America in Minnesota welcomed a record breaking number of shoppers at their midnight opening. The mall saw some 15,000 shoppers cross its threshold during the early hours of Black Friday and an additional 81,000 by 10 a.m. When the dust cleared and Black Friday had finally ended, more than 200,000 visitors had come to the mall, breaking the shopping center’s record from last year. To mark the occasion, the mall had instituted a QR code campaign and contest, in which…
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Rich Interactives announces new Sticky-Mobile QR code tool using proprietary r-Glue technology
Roger Carr, CEO of Rich Interactives, has announced its latest tool for QR code deployment, Sticky-Mobile, which offers an easy and practical way to use the barcodes across marketing touch points without the need for any previous programming knowledge. Sticky-Mobile was designed using the Rich Interactives proprietary technology called r-Glue. It is available for free to developers and webmasters, and enhances QR code use by giving consumers an easy way to store, bookmark, or share the digital content to which the code is linked, such as a video, map, or…
Read MoreThe opportunity presented by QR code use
As the use of mobile marketing picks up at an exponential rate, various techniques are being tested and scrutinized, in the attempt to decide whether or not they are worthwhile. QR codes are no exception to this rule. These two dimensional bar codes are being viewed as an effective technique for bridging the gap from the real world into the mobile environment. However, they do still have their limitations. Understanding them is key to getting the most out of their use. QR codes allow smartphone users to scan a code…
Read MoreWonwei unveiled world’s first fully interactive QR code experience
Wonwei, a technology startup in Iceland, is taking an innovative approach to QR codes. The tech company has partnered with Iceland’s largest telecommunications company, Sinminn. Together, the two have created a fully interactive QR code experience that was unveiled at the recent Iceland Airwaves music festival. The event attracted thousands of music enthusiasts and artists from around the world and Wonwei introduced them to a new way to use QR codes that has never been seen before. The company constructed an interactive music installation at the event. With the help…
Read MoreQRSpider.com getting popular for generating Dynamic QR Code on websites and blogs
QRSpider.com – How It Works! from QR SPider on Vimeo. QRSpider.com announced that after less than a month from its launch, 100’s of websites have already embedded its code to show dynamic QR Code on their pages. QR Code has become popular of late for its potential to hold large amounts of information and to be easily printed and scanned. QR codes is mainly used in printed advertisements and other pivotal marketing materials, allowing those who use a QR code scanner on a smart phone to quickly read a URL.…
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