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Digby announces release of new Localpoint platform

01/18/201201/18/2012 Jesse Collins

Leading company in multi-channel mobile commerce and engagement, Digby, has just launched its new mobile platform, Localpoint, which provides location-based marketing capabilities, as well as mobile commerce and analytics for top companies and brands in their industries. The platform uses powerful web-like analytics within mobile commerce efforts, as well as in the actual physical location of a brand’s store, in addition to geo-targeted mobile messaging tools. This lets Localpoint provide brands with the ability to influence, appeal to, comprehend, and own, the relationship they have with their customers across the…

Best Buy uses a geo-targeted mobile promotion to bring more consumers through its doors

12/02/201103/21/2014 Julie Campbell

Best Buy has been running a new form of geo-targeted ad within the iPhone app by Pandora, to help users to locate the nearest store. According to a mobile marketing consultant from Boston named Wilson Kerr, “Delivering a mobile call to action when a consumer is close to a location is very smart.” Kerr said that consumers with mobile devices who are traveling near one of the store’s locations are more capable of acting on one of these messages and heading to a store where they can make a purchase.…

The truth about the collection and use of eReceipts and mobile payment data

10/12/201110/12/2011 Julie Campbell

Mobile payments and eReceipts are primed and ready to become widespread, but as this is a brand new technology and technique, many people are wondering how the data collected from their devices in order to perform those transactions will be used by retailers and merchants. The traditional online marketplace, with its e-commerce, email marketing, and other forms of online advertising, are now considered to be technologies that have matured, and standard privacy practices are in place to help regulate them. There had been a wrench thrown into the works by…

Geo-marketing being utilized more and more

08/02/201108/03/2011 Jesse Collins

Foursquare, the location-based marketing service, has announced a partnership with a series of daily deal coupon businesses, which is expected to bring geo-marketing out of the “dabbling” stage and into much more common use, for a major impact on mobile marketing. Geo-marketing has been effective, but has been only very lightly used in Australia and the United States so far. It has, however, created quite a stir in certain occasions, such as when thousands of customers rushed to Gap stores mere hours after receiving instructions to obtain one of 10,000…