Electronic Entertainment Expo Archives

Microsoft to showcase Smart Glass augmented reality project at this year’s E3

06/04/201206/04/2012 Stephen Vagus

E3 to be a hotbed for the latest developments in the gaming industry The Electronic Entertainment Expo (E3), the largest event in the gaming industry, will begin this week and many technology and game developers are expected to show off their plans for the future. Microsoft, in particular, has some ambitious goals for this year’s event, many of which revolve around augmented reality. The company is no stranger to the technology, of course, as its famous Kinect platform has been used extensively by augmented reality developers. At E3, Microsoft plans…

Sony partners with Novarama to expand their portfolio of AR games

07/03/201107/06/2011 Jesse Collins

Sony is investing heavily into augmented reality technology. At this year’s Electronic Entertainment Expo (E3), the company unveiled its new gaming platform, the PS Vita. The system drew much acclaim from audiences in attendance for its innovative use of AR technology. Now Sony is furthering their venture into the field of AR by partnering with Novarama Technology, a game developer based in Spain. Novarama is well known as being one of the only game developers to focus almost exclusively on AR titles. Novarama has entered into an exclusivity deal with…