As companies begin to show major interest in augmented reality, developers are showing concern that the market may become over saturated with lackluster software that could give the technology a bad reputation. Google, in particular, has pointed out that mobile augmented reality applications, while useful in some cases, are also inconvenient. This is because consumers are required to constantly have their mobile device in front of their face in order to experience augmented reality. The company believes this too be too inconvenient and announced plans last year to develop a…
Read MoreTag: cool augmented reality glasses
Augmented reality gaining favor from the government
The U.S. government is taking an interest in augmented reality. While details regarding their level of interest in the technology are scarce, public safety officials say that AR may play a big role in law enforcement and security in the future. Thus far, the technology has seen most use in the realms of marketing and gaming. In these industries, augmented reality shines as it presents consumers with a new experience. While the technology has an undeniable entertainment appeal, it can be used for a number of purposes by the government’s…
Read More