Mobile marketing is gaining momentum in a big way thanks to the rise in popularity of the Quick Response (QR) code. The two-dimensional, super barcode allows for information to be scanned via smart phone and viewed in a slimmed down website. Hailed as the cutting edge of tourism, QR has made its way into play with the Palm Springs Bureau of Tourism. The Bureau is placing the code in high traffic areas, such as the baggage check-out at Palm Springs International Airport to check-in kiosks at hotels. The code even…
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