As freeware applications increase in popularity, the opportunities for shopping are also rising. As iOS developers increase the number of freeware applications that are available to Apple device users, it has encouraged that manufacturer to create its own mobile marketing label for in-app purchases in order to keep up with the rapidly rising deployment of opportunities of that nature. The dynamics of the App Store have been consistently changing because of this trend. Therefore, Apple has responded by making mobile marketing more transparent, when in-app purchases are present within an…
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