17,000 consumers polled on their interest in mobile commerce systems Acxiom, a multichannel marketing services company, has released the results of an online poll in which more than 17,000 United Kingdom consumers participated in. The poll focuses on the level of interest consumers have in mobile commerce. In the UK, mobile commerce is becoming more popular, with a growing number of retail brands moving to adopt NFC technology and mobile commerce systems. While companies have shown an obvious interest in mobile commerce, consumers have been torn on the issue, with…
Read MorePoll gauges consumer interest in mobile commerce
