3D QR codes launched by savvy businessman

retail 3d QR codes

A new project called “Get a Round TUIT” was created by a craft artist and digital decorator. Mark Herring and his business associate, Hal Mandelman have now come up with unique 3D QR codes. These are a part of their most recent project called “Get a Round TUIT.” They provide a type of quick response code, which Herring calls a Matrix code. That barcode will provide local businesses with a new opportunity for growth and customer retention. The 3D QR codes have been designed to be considerably different from the…

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AR has promise but consumers are slow to warm to the technology

Augmented Reality Marketing

The global reception of augmented reality mobile apps has fallen short of expectations, according to Juniper Research, a renowned marketing and technology research firm. The industry may still be in its infancy, but many big-name companies have backed AR technology as a new way to engage consumers. According to researchers, this may be due to the relatively low level of understanding from both companies and consumers regarding how augmented reality works. Windsor Holden, a principal analyst with Juniper Research, points out that the capabilities of augmented reality far surpass those…

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