Hellmann’s, the renowned condiment brand, has whipped up an entirely new way to engage consumers with their latest “Ketchup Currency” campaign. By combining mobile technology, machine learning, and a touch of humor, the Unilever-owned company is challenging traditional condiment norms while offering consumers discounts and incentives through QR code scans. This digital-forward initiative not only modernizes brand engagement but also sheds light on how technology is reshaping consumer experiences in everyday shopping. The Mechanics of “Ketchup Currency” At the heart of this campaign is Hellmann’s clever idea to turn surplus…
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Tired of Phone Zombies? Heineken’s ‘Flipper’ Fights Back Against Digital Distraction
Heineken’s “The Flipper”: Sparking Real-Life Connections with a Tech Twist Heineken has made waves once again, fusing technology and social dynamics with their latest innovation, “The Flipper.” This AI-powered phone case is designed to flip your smartphone face down when it hears the word “cheers.” But this isn’t just a clever gadget for bar banter; it’s a deliberate attempt to tackle the growing social issue of “phubbing”—snubbing those around you to scroll through your phone instead. Here’s a closer look at how Heineken’s inventive solution fits into the broader conversation…
Read MoreWhat Shoppers Want from Brands on Social Media (Hint: It’s Not Just Likes)
What Consumers Expect from Brands on Social Media Now Social media isn’t just about keeping up with friends anymore. It’s where millions of people connect with brands, shop for products, and find great deals. Now people are going to expect even more from brands online, especially when it comes to exclusive offers and tailored promotions. Will businesses step up to meet these rising expectations? And how can they start laying the groundwork today? People Want More Than Just Content By 2025, people won’t follow brands just to stay informed. They…
Read MoreBoost Your Website’s Buy Organic Traffic: An Easy Guide for Beginners
Attracting more visitors to your website is crucial, whether you’re running a business, sharing your thoughts through a blog, or showcasing your creative work. Enhancing your organic traffic is one of the best ways to achieve this. Let’s break down how to buy organic traffic and increase it effectively. Understanding Organic Traffic Organic traffic comprises visitors who find your website through search engines like Google without any payment. These are valuable visitors because they actively search for what you offer, making them more likely to engage with your content or…
Read MoreTop Features Every Print Shop Software Should Have in 2024
Essentials for Next-Gen Print Shop Software The print industry has undergone a significant transformation in recent years, with technological advancements revolutionizing the way print shops operate. As we step into 2024, the demand for efficient and streamlined print shop management software is higher than ever. Print shop owners and managers are on the lookout for solutions that can enhance productivity, improve customer satisfaction, and keep up with the fast-paced nature of the industry. In this article, we will explore the top features that every print shop software should possess to…
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