QR codes are evolving
QR codes are beginning to evolve to meet the needs of consumers and businesses that have a strong interest in dynamic digital content. The codes have become a staple in the marketing field, but are often criticized as being too ugly or boring. This critique is not falling on deaf ears, however, as Visualead, a pioneer in the interactive technology field, works to bring new life to QR codes and change how they are perceived.
Visual QR codes continue to gain traction
Visualead gained renown through the creation of so called Visual QR codes. These codes forgo the traditional black and white blocky patterns of conventional QR codes in favor of a more aesthetically pleasing design. Visual QR codes incorporate a graphic element into their structure in order to be more engaging. Normally, adding a picture to a QR code would render the code inoperable, but Visualead’s codes function properly no matter what kind of picture is incorporated into the code itself. These codes have become quite popular with large brands.
QR codes can now incorporate video and animation
Visualead has announced the next step in the evolution of QR codes, introducing its Video Visual QR codes. These codes are unique in that they are able to incorporate a video or animation rather than just a static image. Visualead expects that these codes will significantly improve consumer engagement for the companies that use them as they are designed specifically to catch the attention of tech-savvy consumers.
Codes may still be a powerful marketing tool
In the past, QR codes had been considered powerful marketing tools, but the impact that these codes have on consumers has diminished over the years. Conventional QR codes are often overlooked by consumers in favor of more engaging technologies, such as augmented reality. Visualead still sees significant promise in the consumer engagement qualities of these codes, however, and has been working to make them more accommodating of the interests of modern consumers.