PENNY rolls out QR code food tracking to appeal to eco-conscious customers

QR code food tracking - Pineapple in grass field

The German discount supermarket chain is increasingly relying on origin labeling. PENNY, owned by the REWE Group, is adding QR code food tracking labels to some of its store products to provide its customers with easy access to information regarding the foods’ origins. It will start with the traceability of its pineapples and organic bananas. European consumers are increasingly purchasing foods based on their origins. According to a study published by the European Food Safety Authority (EFSA) in June 2019, 53% of EU citizens surveyed said that knowing where their…

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Innovative QR code ad campaign launched by Isobar Brazil

QR Code ad - Wall of QR codes

The Brazil-based global digital agency has launched a unique programmatic ad in print. A new QR code ad campaign in Brazil delivers promotional content from McDonald’s, Burger King, and Subway, in an innovative print advertisement. What makes this particular first-of-its-kind ad in Brazil so unique is that the ad is delivered programmatically, providing offers that are personalized based on the profile, time of day and location of the reader. Advertisers can share the page and offer their best deals to readers in real time Isobar Brazil developed the campaign in…

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Special QR code packaging to improve product security

QR code packaging - QR Code on color grid with magnifier

A Korean company seeks to patent a new QR code printing technology. Anycos a company based in Korea that manufactures plastic packaging materials for food, cosmetics and pharmaceuticals, has developed a high speed printing technology for QR code packaging. The company is now seeking a patent for the high-speed printing tech that helps to prevent copycat products. Anycos’ quick response codes help to provide authenticity tracing. Korea’s market for plastic packing has increased due to the upswing of online shopping, home deliveries and home meal replacements. In fact, according to…

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Ghana Universal QR code to roll out to help speedup use of digital payments in country

Ghana Universal QR Code - Ghana Flag

Ghana becomes latest nation to announce upcoming launch of a universal QR code payment system. A Ghana universal QR code will be rolling out across the West African nation later this year. The country’s government wants to push the adoption of digital payments and hopes the universal quick response code-based payment system will help. The goal is to make it easier for businesses to accept electronic payments. The Ghana universal QR code, which is planned to be introduced in the fourth quarter of 2019, was announced by Ghana’s vice president,…

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Unique WeChat QR codes give business clients a way to access more customer data

WeChat QR Codes - Produce with QR codes

Tencent wants to focus more on its business clients than its users. A unique kind of WeChat QR codes are being rolled out as part of a new service that gives business clients the chance to use these codes on every single one of their products. This will allow Tencent’s business clients access to more data on each of their customers. The service will provide companies with better tracking data. The WeChat QR codes are part of Tencent’s latest move to focus on business clients, rather than its users. The…

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