Understanding the unique tcommerce channel

Tablet Commerce

Tablet Commerce

Found between smartphones and desktops, tablets are an environment of their own.

Tablets have become explosively popular and marketers are discovering that tcommerce is an entirely different segment with a complete new level of opportunities.

A recent study performed by Frank N. Magid Associates and the Online Publishers Association (OPA), has shown that the adoption rate for tablets has already reached 31 percent and they have forecasted that by the end of 2013, it will have reached at least 47 percent. In today’s numbers, that means that there are just over 71 million people with tablets, which is a tremendous rate of growth, considering that in 2011, only 12 percent of users of the internet had the devices.

The market is still dominated by the iOS operating system, and the iPad from Apple, as it continues its hold of a 52 percent share. However, Android has been gradually filing down Apple’s lead and now has a 42 percent market share, which has been greatly driven by the rapid Kindle Fire sales.

Tcommerce is also becoming known for its greater use of local search for businesses

In fact, it is seen as having a higher frequency of online searches for local businesses than either smartphones or desktops. In fact, a 2012 comScore study showed that more than half (55 percent) of tablet users conduct a search for a local business or organization at least one time per week, and 16 percent of these device users conduct a local search at least once per day.

Comparatively, among desktop and laptop users, only 9 percent performed these searches every day, and 8 percent of smartphone users did the same. According to that study, a local business was considered to be one found within a range of 15 miles.

What makes tcommerce consumers stand out even more is that they are those that have the greatest likelihood of actually buying something. It has also been determined that when these shoppers perform a local business search, they are also more likely to spend more money on every order than what their smartphone or desktop counterparts will spend.

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