tcommerce trends Archives

Mobile commerce is more active among tablet users than those with smartphones

10/22/201210/21/2012 Julie Campbell

Shoppers behave differently when making their holiday purchases, depending on their devices. According to a report from the National Retail Federation, which discussed the role of mobile commerce in this year’s holiday shopping season, although the increase in sales is expected to reach 4.1 percent over last year at the same time, it is believed that smartphones and tablets will represent a larger part of the buying marketplace than it has in the past. The research also showed that 30 percent of tablet owners would be using their devices to…

Understanding the unique tcommerce channel

06/30/201206/30/2012 John Montgallo

Found between smartphones and desktops, tablets are an environment of their own. Tablets have become explosively popular and marketers are discovering that tcommerce is an entirely different segment with a complete new level of opportunities. A recent study performed by Frank N. Magid Associates and the Online Publishers Association (OPA), has shown that the adoption rate for tablets has already reached 31 percent and they have forecasted that by the end of 2013, it will have reached at least 47 percent. In today’s numbers, that means that there are just…