December 25 saw a considerable hike in purchases made from within mobile apps. Consumers around the globe were turning to their device screens on Christmas day, sending in-app mobile commerce figures skywards. That day, they bought 12.3 percent more on purchases made in-app, on subscriptions and on premium apps. These figures were presented by Sensor Tower Store Intelligence, a marketing intelligence provider. This in-app mobile commerce data was based on sales from both the Google Play store and the Apple App Store. Together, they brought in $196 million in sales…
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In app transactions see 64 percent growth rate this year
Purchases through mobile applications continued to see a significant rise in traction throughout 2017. It doesn’t come as much of a shock to know that in app transactions are making considerable gains, but the rate at which that growth is occurring is raising eyebrows. The holiday shopping season has been particularly effective in spiking m-commerce use. Over one in three American purchases over the Thanksgiving weekend occurred over mobile devices. In app transactions are playing a rapidly increasing role in driving mobile commerce growth in the United States as well…
Read MoreMobile and tablet commerce see meaningful growth rates in Germany
New research has found that both smartphone and tablet users are shopping more on their devices. While desktop continues to be the leading shopping choice for consumers, tablet commerce and smartphone shopping has taken off in Germany. A healthy and rapidly growing number of mobile device users are looking to those gadgets when they need to make a purchase. This, according to recent m-commerce and t-commerce research released by Mintel. Mintel’s mobile and tablet commerce research found that 29 percnet of Germans aged 16 and older had used their smartphones…
Read MoreAPAC mobile shopping spend is through the roof in 2017
Research shows many consumers in Asian countries enjoy m-commerce as a favorite pastime. The APAC mobile shopping trends are moving more quickly than pretty much anywhere else in the world. Mobile commerce has become a regular part of everyday life in many of those countries. In fact, shopping via smartphone has become a favorite pastime for many people. Some consumers within the region would even go so far as to say that m-commerce is indispensable. This consumer sentiment toward m-commerce helps to explain why APAC mobile shopping is taking off…
Read MoreTablet commerce to increase throughout holidays before dropping once more
A recent forecast by ABI Research has indicated that shipments of the mobile devices will rise then fall. ABI Research has now released a forecast about the tablet commerce industry and has said that in the last quarter of the year, worldwide shipments of these mobile devices will increase to about 40 million. This will be a considerable raise over the third quarter, when shipments were closer to 30 million. That said, ABI Research pointed out that this boost in tablet commerce sales will be a temporary one. The firm…
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